It seems like you should have some business before you have a business model, right? Suppose it’s your dream to create a business unique enough to eventually franchise and grows so big an investor wants to buy you out. That’s a great dream, but that dream won’t come to fruition without a solid structure from the […]
Well, almost everything is part of your brand. Your brand is the unique look and position your product has that allows your customer to find you among all the noise. Branding simplifies your customers buying process. When they see the brand they are familiar with they won’t see all the competition sitting next to it. They […]
It’s common for people to use sales and marketing interchangeably, as though they mean the same thing.In fact, they are very distinct in nature — two parts of a profitable whole. We often talk about both as if they are verbs, something you do when in reality they are a process that you and your […]
Starting a business requires more than a good idea. It requires strategy. Part of your business strategy needs to include what type of business you want to run. You want to choose a business model that compliments your strengths, honors your time and budget, and allows you to keep the best things about your prior […]
Books, blogs, and podcasts tend to sensationalize how much fast money can be made as an entrepreneur. When you are employed you don’t start at the top of the pay scale — you work your way there. It is the same with starting your own business. #goalsetting #business #expectations Click to Tweet Sure, there are […]
Who takes care of you while you are busy taking care of business? Who takes care of you while you are busy taking care of business? #selfcare #business Click to Tweet We think about hiring attorneys and tax pros to help our business, but how often do we think about hiring a fitness coach or […]
No one builds a successful business entirely by themselves. #business #teamwork Click to Tweet No one builds a successful business entirely by themselves.Trying to do so is a recipe for burnout — you will need help. In today’s complex world, it’s impossible to be an expert about everything, especially about subjects as complicated as taxes, […]
Good information helps you make good decisions. Backtracking, paying fines, and marketing in the wrong place can be devastating to a start-up. As you are in your first years of business, It is wise to make every minute and every dollar count. Good information helps you make good decisions. #startup #decisions Click to Tweet If corporate […]
Having a successful business requires more than a website and a PayPal account. It requires a plan, a community, and a change in mindset. You have to have a plan. It’s not sexy but it’s the truth. You will hemorrhage time and money if you wander aimlessly from one project to another. A plan often feels […]
Practical Advice for the Emerging EntrepreneurExperts will tell you how to build a business that makes money, but most don’t tell you how to build a business you love. Experts will tell you how to build a business that makes money, but most don’t tell you how to build a business you love. Click to […]