Our business strategy blog gives you the most up-to-date, forward-thinking guidance for your solopreneur business.
Three Steps for a Successful Solopreneur Brand
How can you stand out in an increasingly competitive marketplace when you don’t have the resources and name recognition of a global brand like Apple, Amazon or The Coca-Cola Company?…
Pull in Customer Relationships Instead of Pushing Hard Sales
Science shows us it’s easier to “pull” than “push” a heavy object on level ground. That’s because there’s less friction. Likewise, why not move your business to the next level…
Superpowers – Not Just for Superheroes
Do you want to beat the Sunday night blues and lead a more fulfilling life? Then, it’s time to discover your “superpower” – the force that helps you play to…
Beyond the Resolution: Setting Your Business Up for Success
Here we are again, the start of a new year — an opportunity for more success and less stress. What will make this year different? What will make this year…
How to Maintain Success in Your Business
So, you’ve built a business, now what? How do you keep it going? Stay profitable? Maintain a good reputation? Much of business success comes down to those who…
Data-Driven: Building a Successful Business by the Numbers
It’s not much of a stretch to say the lifeblood of a successful business is data. Data gives you direct feedback on what is working, what’s not, and how time…
Networking 101: Grow Your Business with Networking
Networking is as vital to your business as cash flow. While cash is the currency of tools and supplies, networking is the currency of leads, ideas, and support. When…
Building a Business Takes a Village: When to Ask for Help
You decided to start a business and now all of a sudden you are not only the business owner, but you are also the bookkeeper, marketer, admin assistant, and sales…
Roadmaps and Strategies: What it Takes to Get You There
For all the talk about roadmaps and strategies, you’d think being an entrepreneur would look a little more glamorous than a trip to the local coffee shop. Roadmaps and strategies…
Are You Business-to-Business or Business-to-Consumer?
Your choice of who you serve will have a big impact on your branding, marketing, sales, and delivery methods. This is the difference between business-to-business (also known as B2B) and…